(Dân trí) - Not just a brand of cakes and nutritional products, Quasure has been a companion for diabetics, dieters, and health-conscious individuals for nearly two decades. Founded from the collaboration between the Bibica candy brand and the National Institute of Nutrition in 2001, the Quasure brand launched its first nutritional products - the Quasure Light product line, a nutritional solution for diabetics, marking the beginning of a promising brand. From the very beginning, Quasure has established its position with the mission of providing scientific, safe, and convenient nutritional solutions that meet the needs of the Vietnamese people. Important milestones 2001: Bibica was the...
In the 2024-2026 period, Bibica confectionery products proudly represent one of the six product groups to receive the National Brand recognition from PAN Group Joint Stock Company, including: Vinaseed seeds and agricultural products, Fimex VN shrimp, Aquatex Bentre pangasius, Bibica confectionery, Lafooco cashews and mixed nuts, and 584 Nha Trang fish sauce. PAN Group achieves multiple National Brand recognitions for the third consecutive time The Ministry of Industry and Trade recognizes the presence of major domestic brands as not only reflecting the strong development of Vietnamese brands but also showing the increasing awareness of businesses about the importance of branding across various...
Kẹo Zoo Bibica: Success from an effective Sampling strategy Kẹo Zoo by Bibica has become a familiar brand to many generations of Vietnamese children. Besides product quality, one of the important factors contributing to Kẹo Zoo's success is an effective sampling strategy, helping Bibica directly reach young target customers and build brand loyalty from an early age. Impressive Sampling activities of Kẹo Zoo "Kẹo Zoo Zoo" Bibica sets up booths with images of funny animals, distributing free Kẹo Zoo to children who visit and participate in interactive games at locations such as markets and schools. "Kẹo Zoo School Day" Organize fun days at primary schools, combining...
