In the 2024-2026 period, Bibica confectionery products proudly represent one of the six product groups to receive the National Brand recognition from PAN Group Joint Stock Company, including: Vinaseed seeds and agricultural products, Fimex VN shrimp, Aquatex Bentre pangasius, Bibica confectionery, Lafooco cashews and mixed nuts, and 584 Nha Trang fish sauce. PAN Group achieves multiple National Brand recognitions for the third consecutive time The Ministry of Industry and Trade recognizes the presence of major domestic brands as not only reflecting the strong development of Vietnamese brands but also showing the increasing awareness of businesses about the importance of branding across various...
Kẹo Zoo Bibica: Success from an effective Sampling strategy Kẹo Zoo by Bibica has become a familiar brand to many generations of Vietnamese children. Besides product quality, one of the important factors contributing to Kẹo Zoo's success is an effective sampling strategy, helping Bibica directly reach young target customers and build brand loyalty from an early age. Impressive Sampling activities of Kẹo Zoo "Kẹo Zoo Zoo" Bibica sets up booths with images of funny animals, distributing free Kẹo Zoo to children who visit and participate in interactive games at locations such as markets and schools. "Kẹo Zoo School Day" Organize fun days at primary schools, combining...
Bibica honored as Top 10 Prestigious Food Company in 2024 A journey to affirm its position as a leading confectionery brand in Vietnam Bibica representative Mr. Nguyen Quoc Hoang receiving the Top 10 Prestigious Food Company award in 2024 On October 24, 2024, at the Sheraton Hanoi Hotel, Bibica Joint Stock Company was honored as one of the Top 10 Prestigious Food and Beverage Companies in 2024 by Vietnam Report in collaboration with VietNamNet Newspaper. This title marks a significant milestone in the company's development journey, affirming its position and brand prestige in the Vietnamese confectionery market. The Top 10 Prestigious Food Company Award...
