From May 27 to 31, 2025, Bibica Corporation proudly sent its export team to participate in THAIFEX-Anuga Asia 2025, the leading food and beverage trade exhibition in Asia, held in Bangkok, Thailand. This marked a significant milestone, underscoring Bibica's continuous efforts to promote and expand the reach of Vietnamese confectionery brands in the international market. THAIFEX-Anuga Asia 2025 THAIFEX-Anuga Asia has long been recognized as one of the largest and most prestigious annual events in the food and beverage industry across Asia. With its impressive scale and the participation of thousands of businesses from around the world, this exhibition is not only...
Discover Zoo Candy's journey by Bibica, conveying animal love through unique shapes, impressive TVCs, and meaningful educational activities. Introduction Since 2005, Zoo Candy by Bibica has made its mark in the hearts of consumers, especially the youth, with its adorable animal-shaped jellies. Beyond its delicious taste, Zoo aims to spread animal love and raise awareness about environmental and animal protection. Zoo Candy: Unique Shapes, Meaningful Messages Unique Shapes: Zoo Candy is molded into familiar animal shapes like parrots and bats, creating closeness and excitement for consumers. This unique design not only highlights its appearance but also conveys Zoo's spirit of animal love. Meaningful Messages: Zoo is not just...
Introduction: When Traditional Confectionery Meets Industry 4.0 In the context of the ongoing Industrial Revolution 4.0, many Vietnamese enterprises are still struggling to find their appropriate path. However, one name has been affirming its pioneering position in digital transformation - Bibica Corporation, a confectionery brand with over 55 years of history. From a Bien Hoa confectionery factory established in 1968, Bibica has now become not only a familiar brand to Vietnamese consumers but also a model of successful digital transformation in the Fast-Moving Consumer Goods (FMCG) industry. Bibica's digitalization journey doesn't stop at implementing basic information technology but has advanced to breakthroughs...
