Bibica confectionery proudly receives the title of "National Brand" in 2024.

In the 2024-2026 period, Bibica confectionery products proudly represent one of the six product groups to receive the National Brand recognition from PAN Group Joint Stock Company, including: Vinaseed seeds and agricultural products, Fimex VN shrimp, Aquatex Bentre pangasius, Bibica confectionery, Lafooco cashews and mixed nuts, and 584 Nha Trang fish sauce.

PAN Group achieves multiple National Brand recognitions for the third consecutive time

The Ministry of Industry and Trade recognizes the presence of major domestic brands as not only reflecting the strong development of Vietnamese brands but also showing the increasing awareness of businesses about the importance of branding across various industries and fields. This marks a new step in the effort to affirm and enhance the value of the national brand in the market.

The Journey of Conquest 

Bibica's journey to achieve this recognition is one of continuous effort, from improving the quality management system and investing in research and product development, to building a methodical brand aligned with PAN Group's development strategy—a leading agricultural-food enterprise pioneering sustainable development.
Ms. Nguyen Thi Tra My, CEO of PAN Group, shared: “We are extremely proud that for the third consecutive time, PAN's products have been recognized as National Brands. This not only affirms PAN's position but also helps elevate the value of the Vietnamese brand on the international market.”
With the theme “Rising into the Green Era,” 190 businesses with products recognized as National Brands for the 2024-2026 period have made significant efforts to combine economic growth with sustainable development, innovation, and environmental friendliness.
Ms. Tra My emphasized: “The corporation belongs to its shareholders, but the National Brand belongs to the whole country,” adding that PAN Group always strives so that when consumers think of PAN products, both domestic and international, they think of Vietnamese products.

Bibica's core confectionery products

Bibica consistently invests in modern production technology, applying international quality management systems to ensure that consumers receive high-quality, safe, and delicious products. Moreover, Bibica continuously innovates and develops new product lines to meet the increasingly diverse market demands.

In addition to product quality, Bibica also focuses on building a professional, approachable, and consumer-friendly brand image. Marketing and communication activities are deployed synchronously and effectively, helping to raise awareness and enhance the reputation of the Bibica confectionery brand in the hearts of consumers.

Well-Deserved Glory

The "National Brand" award in 2024 is a well-deserved recognition for the efforts and achievements Bibica has made over the years. This serves as motivation for Bibica to continue to grow, enhance its competitiveness, and affirm its leading position in the Vietnamese confectionery industry as it expands into international markets.

Speaking at the Announcement Ceremony, Prime Minister Pham Minh Chinh emphasized to the business community: “We must understand that branding is not just about product quality assurance but also a commitment to sustainable development to rise into the Green Era.”
The Prime Minister noted that in the coming time, businesses need to focus on exploiting opportunities from the green growth trend and sustainable development; leveraging the national brand's reputation to expand into international markets and integrate more deeply into the global supply chain.
"The positive image of each national brand will contribute to the positive image of the country, its traditions, culture, and people, especially as the world is intensifying commitments to emissions reduction and climate change mitigation.
Businesses need to proactively shift to green production models, using renewable energy and environmentally friendly technologies,” the Prime Minister directed.

More Information about the "National Brand" Award 2024

• The Vietnam National Brand Program was launched by the Government in 2003 with the goal of building and developing the national brand through product branding.
• In 2024, the program attracted the participation of more than 1,000 businesses nationwide.
• 190 businesses with 359 products were honored with the "National Brand" title in 2024.
• The Announcement Ceremony for the products awarded the Vietnam National Brand in 2024 was held on November 4, 2024, at the National Convention Center.

Additional Information:

The National Brand Program is a unique, long-term trade promotion program of the Government aimed at building and developing the national brand through product branding. Participation in the Program is a process for businesses to comprehensively evaluate their production/business activities and brand-building strategies through the Program's system of criteria; from there, it encourages businesses to share and pursue the core values of the Program, which are Quality - Innovation - Pioneering Capability.

In the 2024-2026 period, the 9th edition of the National Brand continues to attract the participation of over 1,000 businesses from various industries across the country.

After more than 20 years of establishment and development, the Vietnam National Brand Program has achieved remarkable success, gaining strong interest and building a solid reputation with businesses, regulatory agencies, and consumers both domestically and internationally. The Program not only honors outstanding product brands and businesses representing the Vietnam National Brand but also helps affirm that Vietnam is a nation with high-quality goods and services and strong competitiveness in the international market.