CLASS FROM EXPERTS
Bibica cookies, where the essence and quality converge! With premium and completely natural ingredients, each Bibica cookie is not only delicious but also rich in flavor. The perfect combination of tradition and modernity in the production process ensures to bring you crispy, attractive cookies. Whether enjoying with family or giving as gifts, Bibica cookies are always a great choice.
VIETNAM'S NUMBER 1 MILK CANDY
We are proud to be the leading brand in the food industry in Vietnam. Bibica is committed to bringing customers delicious, safe and nutritious products.
The company's predecessor was the candy workshop of Bien Hoa Sugar Factory, becoming Bien Hoa Confectionery Joint Stock Company.
Providing the market with products such as: Tet cakes, hura cakes, cookies, chocolate, moon cakes, hard candies, soft candies, etc.
Be responsible to society, contribute positively to society, protect the environment for the quality of life of the community.
Be responsible to society, contribute positively to society, protect the environment for the quality of life of the community.
“CUSTOMER IS THE CENTER OF ALL OUR ACTIVITIES"
Bibica is always proud to be a companion in every sweet moment of Vietnamese people. Now, that pride has reached the land of stars and stripes. Bibica Swiss Roll is the perfect harmony of modern technology and traditional flavors. Each layer of soft, fluffy sponge cake blends with a rich, melting creamy filling. This is the perfect treat for any time of your day. Discover Three Irresistible Signature Flavors We offer diverse choices to suit every personal preference. Strawberry: Sweet and rich with a charming natural fruit aroma. Pandan: Fragrant and unique, carrying the soul of Asian cuisine. Orange: Fresh and providing an instant refreshing sensation when enjoyed. The product is an ideal choice for convenient lunches or office breaks. Specially suitable for adding joy to parties or cozy family gatherings. Strategic Partnership with H&L Wholesale Food To bring the highest quality products to consumers in the United States. Bibica is proud to partner with the reputable distributor H&L Wholesale Food Corp. H&L was founded with the ambition of providing premium Asian food products. It is the official distributor for prestigious brands, including Bibica Corporation. With a vast warehouse system over four thousand six hundred square meters located in Los Angeles. H&L owns a modern logistics network supplying over five hundred partners across thirty states. This cooperation commits to delivering excellent products at competitive prices with dedicated service. Additional Information: H&L WHOLESALE FOOD CORP. Address: three thousand five hundred thirty-five San Gabriel River Pkwy, Pico Rivera, California ninety-six thousand six hundred ten. Contact Email: hlfoodcorp@usa.com. Bibica and H&L are always ready to serve you with the best culinary experiences.
TAY NINH – January 30, 2026 – It was a vibrant and energetic morning at the Bibica Mien Tay Factory as we opened our doors to a special delegation of students from Kagawa University, Japan. This visit marks another milestone in Bibica’s commitment to international cultural exchange and educational support. An Immersive Journey into Modern Confectionery Production The atmosphere at the factory was filled with excitement from the early hours. Our team was thrilled to showcase the heart of our operations to the Japanese students. The tour provided an in-depth look at our state-of-the-art production lines, covering several key facilities: The Hura Workshop: Where the magic of our famous layer cakes happens. The Cookie Production Line: Showcasing precision and high-quality baking standards. The Newly Inaugurated Candy Factory: A highlight of the tour, featuring our latest manufacturing technology recently put into operation. Beyond the Production Line The experience wasn't limited to the machinery. The students also visited our modern office workspace, where they learned about the administrative and creative efforts behind the brand. To wrap up the visit, the delegation spent time relaxing and capturing beautiful memories in our factory’s green gardens. The radiant smiles and curiosity of the Kagawa students served as a powerful reminder of the pride our staff takes in every product we make. Building Bridges for the Future For Bibica, this visit was more than just a tour; it was a cultural bridge. It provided an opportunity to strengthen the friendship between Vietnam and Japan while inspiring the younger generation with real-world industry insights. By sharing our values and processes, we continue to spread the sweetness of the Bibica brand to the world. We would like to extend our heartfelt thanks to the Board of Directors for their guidance and to every team member who worked tirelessly to make this visit a resounding success.
Gulfood 2026—one of the world’s largest food and beverage trade exhibitions—is the ultimate gathering point for global culinary trends. Here, Bibica is proud to represent the Vietnamese confectionery industry, showcasing unique values and opening doors for strategic partnerships on a global scale. Affirming Quality from a National Brand Joining Gulfood 2026, Bibica brings more than just the familiar flavors loved by millions of Vietnamese consumers. We are introducing breakthrough product lines, meticulously researched to cater to international tastes and preferences. From premium butter cookies and diverse gummy candies to specialized nutritional products, every Bibica product is a delicate blend of: Modern Production Technology: Meeting the most stringent international food safety and quality standards. Select Ingredients: Preserving natural flavors and high nutritional value. Market Insight: Flexibly adapting to the demands of sophisticated markets, including the Middle East, Europe, and Asia. Connecting and Creating Future Value For Bibica, Gulfood 2026 is far more than a trade show; it is a vital bridge for us to listen to and understand the needs of global partners. We firmly believe that our partners' success is Bibica’s success. At our booth, Bibica is always ready to discuss: Optimized Supply Solutions: Handling large-scale orders with consistent, world-class quality. Collaborative R&D: Customizing flavors and packaging to suit the specific characteristics of various local markets. Long-term Strategic Partnerships: Building sustainable and efficient distribution networks. Representing the Innovative Spirit of Vietnam’s Food Industry Our presence at the Vietnam Pavilion once again affirms Bibica’s commitment to bringing Vietnamese processed goods to the global stage. We continuously innovate so that every biscuit and candy is not just a treat, but a warm greeting from a dynamic and developing Vietnam. Event Information: 📅 Date: 26 – 30 January 2026 📍 Location: Vietnam Pavilion | SW-K46, South Hall 11 🏢 Venue: Dubai Exhibition Centre (DEC), UAE Bibica cordially invites our valued partners and customers to visit our booth to share visions and seize new business opportunities in 2026.
From May 27 to 31, 2025, Bibica Corporation proudly sent its export team to participate in THAIFEX-Anuga Asia 2025, the leading food and beverage trade exhibition in Asia, held in Bangkok, Thailand. This marked a significant milestone, underscoring Bibica's continuous efforts to promote and expand the reach of Vietnamese confectionery brands in the international market. THAIFEX-Anuga Asia 2025 THAIFEX-Anuga Asia has long been recognized as one of the largest and most prestigious annual events in the food and beverage industry across Asia. With its impressive scale and the participation of thousands of businesses from around the world, this exhibition is not only a platform for manufacturers to showcase their products but also an ideal forum for networking, exchange, learning, and seeking business cooperation opportunities. Bibica's participation in this event not only affirmed its position as one of Vietnam's leading confectionery brands but also demonstrated its strategic vision in expanding export market share and accessing potential markets. Bibica's Mark at Booth 2-FF23, Challenger Hall 2 With thorough preparation, Bibica's booth at Challenger Hall 2, Booth 2-FF23, attracted significant attention from international partners, importers, and visitors right from the opening days of the event. The Bibica team presented a professional and impressive display space, showcasing a diverse range of high-quality confectionery products, from traditional items that have built Bibica's reputation to new innovations catering to the increasingly diverse tastes of global consumers. The prominent products displayed at the Bibica booth included various crispy biscuits, soft sponge cakes, unique-flavored candies, along with nutritious and healthy baked goods that are currently in high demand. Each product was presented delicately, accompanied by detailed information on ingredients, international standard production processes, and stories about the cultural values embedded in each cake and candy. International Connections Throughout the five-day exhibition (May 27-31), Bibica's export team held hundreds of meetings and direct exchanges with importers, distributors, supermarket representatives, and retail chains from various countries such as Thailand, Singapore, Malaysia, the Philippines, South Korea, Japan, China, as well as European and North American markets. This was a valuable opportunity for Bibica to receive direct feedback from the market, grasp consumer trends, and particularly to establish strategic partnerships. Many potential partners expressed keen interest in Bibica's product quality, production capacity, and the development potential of product lines suitable for specific regional tastes. Discussions not only revolved around product distribution but also opened up possibilities for cooperation in new product research and development, joint brand building, and global supply chain expansion. The professionalism and enthusiasm of the Bibica team left a positive impression on international friends, reinforcing confidence in the capabilities and reputation of a Vietnamese enterprise. Promoting Vietnamese Culture and Flavors to International Friends Bibica's presence at THAIFEX-Anuga Asia 2025 is not just Bibica's story but also a vivid testament to the development and integration of Vietnam's confectionery industry. In a volatile global economic landscape, a Vietnamese enterprise actively accessing international markets through large-scale events like THAIFEX-Anuga Asia is essential. This not only helps increase export value and bring foreign currency to the country but also contributes to enhancing the image and prestige of Vietnamese goods on the international stage. Through its activities at the exhibition, Bibica not only sold products but also promoted Vietnamese culture and flavors to international friends. Bibica's cakes and candies are now not just food but also cultural bridges, telling stories of Vietnamese diligence, creativity, and culinary essence. Looking Towards a Wide Open Future Although THAIFEX-Anuga Asia 2025 has concluded, the achievements Bibica gained at the exhibition will serve as a solid foundation for new advancements in its export market development strategy. We believe that, with the relationships established and the cooperation opportunities opened, Bibica will soon bring its products to even more markets, serving more customers worldwide. Bibica is committed to continuing to research, develop, and improve products, constantly enhancing quality and diversifying product types to best meet the demands of the global market. We will also continue to participate in other reputable international trade events in the future, aiming to affirm our position and expand our business network. We sincerely thank all partners, customers, and international friends who visited Bibica's booth at THAIFEX-Anuga Asia 2025. Your interest and support are a great motivation for Bibica to continue steadfastly on its journey to conquer the global market, bringing the sweetest values of Vietnamese confectionery to every home.
Discover Zoo Candy's journey by Bibica, conveying animal love through unique shapes, impressive TVCs, and meaningful educational activities. Introduction Since 2005, Zoo Candy by Bibica has made its mark in the hearts of consumers, especially the youth, with its adorable animal-shaped jellies. Beyond its delicious taste, Zoo aims to spread animal love and raise awareness about environmental and animal protection. Zoo Candy: Unique Shapes, Meaningful Messages Unique Shapes: Zoo Candy is molded into familiar animal shapes like parrots and bats, creating closeness and excitement for consumers. This unique design not only highlights its appearance but also conveys Zoo's spirit of animal love. Meaningful Messages: Zoo is not just a candy brand but also a "zoo" for animal lovers. The brand aims to bring animals closer to the youth, helping them understand and cherish the natural world. Creative Communication Campaigns New Mascot Set: In 2024, Zoo launched a mascot set inspired by zoo animals like Dolphin (dolphin), Mam-ster (crocodile), Oc-to-pus (octopus), and Oam (worm). These characters deliver relatable educational stories, helping young people learn more about animals. "Zland Battle" TVC: The TVC tells the story of the Zoo squad's battle against the dark forces (Oniqua, Memoqua, Nataqua), representing factors harming animal habitats. The TVC educates about the negative impacts of human actions on the environment. Collaboration with Thao Cam Vien: Zoo collaborated with Thao Cam Vien (Ho Chi Minh City Zoo) on educational activities, such as the "Gen Z, Alpha Dictionary" photo album of animals. This is a fresh educational approach, helping young people learn joyfully and easily. Effectiveness and Vision Zoo's campaigns have garnered over 80 million views on TikTok, nearly 5 million searches, and 90,000 social media followers. Zoo aims to continue launching practical, humane activities, contributing to animal protection and community awareness. The brand's message is that every animal deserves to be loved and respected. © 2024 Your Website. All Rights Reserved.
Introduction: When Traditional Confectionery Meets Industry 4.0 In the context of the ongoing Industrial Revolution 4.0, many Vietnamese enterprises are still struggling to find their appropriate path. However, one name has been affirming its pioneering position in digital transformation - Bibica Corporation, a confectionery brand with over 55 years of history. From a Bien Hoa confectionery factory established in 1968, Bibica has now become not only a familiar brand to Vietnamese consumers but also a model of successful digital transformation in the Fast-Moving Consumer Goods (FMCG) industry. Bibica's digitalization journey doesn't stop at implementing basic information technology but has advanced to breakthroughs with artificial intelligence (AI) - a story worth learning for all Vietnamese businesses. From Basic Digitalization to AI: An Impressive Transformation Journey Solid Foundation from Intelligent ERP Unlike many businesses that only implement traditional Enterprise Resource Planning (ERP) systems, Bibica has taken a long step forward by integrating AI into this system. The result is an intelligent enterprise management ecosystem where repetitive business processes are thoroughly automated. "Previously, compiling sales reports from hundreds of distribution points could take 2-3 working days. Now, with our AI-integrated ERP system, we can view real-time reports and receive in-depth analysis within minutes," shared Mr. Nguyen Van A, Information Technology Director of Bibica. Bibica's intelligent ERP system not only reduces processing time for routine tasks but also improves data processing accuracy up to 99.8%. This frees personnel from manual work, allowing them to focus on more creative and strategic tasks. Reporting and Data Analysis: When AI Becomes an Effective Assistant One of the major challenges for manufacturing companies is the enormous amount of data that needs to be processed and analyzed. At Bibica, AI has become an effective tool in transforming raw data into valuable information. The company's intelligent reporting system is designed to automatically generate intuitive, easy-to-understand reports while performing in-depth data analysis to provide forecasts and recommendations. For example, the system can analyze product consumption trends by season, region, customer segment, and suggest optimal production plans, helping to minimize inventory and maximize revenue. "Previously, market demand forecasting relied heavily on experience and intuition. Now, with AI, we can forecast market demand with up to 92% accuracy, helping to optimize production and distribution plans," Bibica's Marketing Director shared. Internal Operations Automation: Superior Efficiency Not just limited to enterprise management, Bibica also applies AI to automate internal operations, from contract drafting and translation to design. With AI technology, contract drafting and checking are automated, reducing processing time from days to hours. The intelligent translation system allows Bibica to quickly access international markets, while AI design tools help the marketing team create professional images and videos at optimal costs. "We have saved about 30% in costs and 50% in time for marketing activities by applying AI to design and content creation," a representative from Bibica's Marketing department said. The AI Tool Trio Changing the Way of Working at Bibica ChatGPT: Versatile Virtual Assistant At Bibica, ChatGPT has become an effective virtual assistant for many departments. From professional text drafting, data analysis, business solution consulting to creative marketing idea generation, this tool has changed how Bibica employees work. "ChatGPT helps me save at least 2 hours every day on writing and research tasks. It's like a smart colleague always ready to assist 24/7," a communications specialist at Bibica shared. In particular, Bibica has developed specialized prompts for each department, helping to optimize the effectiveness of ChatGPT in specific business tasks. GitHub Copilot: Companion to the Technology Team For the IT team, GitHub Copilot has become an indispensable tool. This tool helps accelerate software development, optimize source code, automatically generate documentation, and provide intelligent debugging support. "With GitHub Copilot, our software development team's productivity has increased by about 35%. Internal projects are completed faster, with higher quality and fewer errors," Bibica's IT Manager said. Google Gemini: Intelligent Multimedia Processing Google Gemini is the latest AI tool adopted by Bibica, with capabilities in processing and analyzing images, creating multimedia content, conducting market research, and optimizing workflows. Particularly in research and product development (R&D), Google Gemini has helped Bibica shorten the time from idea to actual product. This tool analyzes market trends, suggests new product formulas, and even simulates consumer reactions to potential products. "Google Gemini has helped us shorten the new product development cycle from 12 months to 7 months, while increasing the success rate of new products in the market," Bibica's R&D Director shared. AI in Sales Management: Revolutionizing the Shopping Experience Automated Display Scoring One of Bibica's most impressive AI applications is the automated display scoring system. Instead of sending staff to each point of sale to check and evaluate product displays, Bibica now uses AI to analyze images from points of sale. This system can automatically recognize Bibica products on shelves, evaluate display positions, assess the completeness of product categories, and even compare with competitors. The result is a detailed report on display quality at each point of sale, helping the sales team quickly address issues. "The AI display scoring system has helped us increase average product visibility by 27% and increase sales at points of sale by about 15%," Bibica's Sales Director said. Intelligent Shelf Optimization Not only evaluating displays, AI also helps Bibica optimize product arrangement on shelves. Based on sales data, customer shopping behavior, and even data from monitoring cameras at points of sale, the AI system suggests optimal product arrangements for each store. "We tested the AI shelf optimization system in 50 supermarkets and saw an average sales increase of 18% compared to similar points of sale that had not applied this solution," a Bibica representative shared. Impact of Digital Transformation on Bibica's Business Operations Superior Operational Efficiency After 3 years of strongly implementing digital transformation strategy and applying AI, Bibica has recorded remarkable results: 35% reduction in operating costs 42% increase in labor productivity 60% reduction in internal process processing time 25% increase in market demand forecast accuracy "Digital transformation not only helps us optimize costs but also creates a more efficient, more creative working environment where employees are freed from manual work to focus on high-value tasks," Bibica's CEO emphasized. Enhanced Customer Experience Digital transformation not only benefits the company internally but also revolutionizes the customer experience. With AI applications in consumer behavior analysis, Bibica can better understand the needs and preferences of each customer segment, thereby developing more suitable products. "Previously, we developed products based on general market trends. Now, with AI analyzing customer data, we can create product lines that meet the specific needs of each customer group, and even predict future consumption trends," Bibica's Product Development Director shared. As a result, customer satisfaction with Bibica products has increased from 78% to 92% over the past 2 years. Notably, newly launched products have a 35% higher success rate compared to before applying AI in market research. Market Expansion and Export One of the significant achievements of the digital transformation process is Bibica's market expansion capability. With AI tools analyzing international markets, the company has identified potential markets and adjusted products to suit local tastes. "AI has helped us analyze thousands of consumer feedbacks in target markets, thereby adjusting product formulas to suit each market. For example, we adjusted the sweetness of cookies for the Japanese market and increased fruit flavors for the Southeast Asian market," a Bibica representative said. As a result, Bibica's export turnover increased by 45% in 2024, with presence in 25 countries, compared to only 15 countries in 2022. Behind the Success: Comprehensive Digital Transformation Strategy Systematic Investment in Technology Infrastructure Bibica's success in the digital transformation journey didn't come by chance. The company has had a systematic investment strategy in technology infrastructure, including: Upgrading the entire server system and network Building a centralized data system (Data Lake) allowing storage and processing of big data Implementing advanced security solutions to protect data Equipping employees with modern technology devices "We have invested about 5% of annual revenue in information technology and digital transformation, much higher than the industry average of 1-2% in the FMCG sector in Vietnam," Bibica's Finance Director revealed. Digital Human Resource Development Alongside investing in technology, Bibica also focuses on developing digital human resources. The company has implemented comprehensive digital skills training programs for all employees, from management to operational staff. "Every Bibica employee receives at least 20 hours of digital skills training each year. We also have a 'Digital Champions' program - pioneers in digitalization in each department, helping to spread digital culture throughout the company," the HR Director shared. Additionally, Bibica actively recruits experts in AI, data analysis, and digital transformation, creating a strong technology team - something rarely seen in a traditional confectionery manufacturing company. Culture of Innovation An equally important factor in Bibica's success is building a culture of innovation. The company's leadership has created an environment that encourages employees to propose new ideas, experiment with technology solutions, and not fear failure. "We have an 'Innovation Lab' program where any employee can propose ideas for applying new technologies. Selected ideas receive budgets for testing and implementation. Many of our current AI solutions originated from this program," Bibica's CEO said. Challenges and Lessons from the Digital Transformation Journey Overcoming Psychological Barriers One of the biggest challenges Bibica faced was the psychological barriers of employees to technological changes. Many were concerned that AI would replace their jobs or found it difficult to adapt to new technologies. "We addressed this issue by clearly communicating the goals of digital transformation: AI is not to replace humans but to free them from boring, repetitive work. At the same time, we also invested heavily in training to help employees confidently use new technologies," the HR Director explained. Ensuring Data Security When digitizing processes and applying AI, data security became a top concern. Bibica faced some security incidents in the early stages of implementation but quickly overcome them and built a multi-layered security system. "We have invested about 20% of our IT budget in cybersecurity and data protection. This is a necessary investment to ensure the trust of customers and partners," the IT Director shared. Balancing Innovation and Core Values An important lesson from Bibica's digital transformation journey is balancing technological innovation and preserving the brand's core values. Despite applying AI and advanced technologies, Bibica maintains its commitment to product quality and traditional flavors that have built its brand. "We use technology to enhance product quality and customer experience, but never let technology take away Bibica's identity. That's the delicate balance we always aim for," the CEO emphasized. Future Vision: Continuing to Lead Trends Generative AI in Product Development Looking to the future, Bibica is pioneering the application of Generative AI in product development. The company is experimenting with AI models capable of suggesting new confectionery formulas based on data about consumer trends, customer feedback, and even nutritional data. "We are developing an 'AI chef' that can suggest new confectionery formulas, predict consumer reactions, and even optimize production processes. This will be the next breakthrough in the confectionery industry," the R&D Director revealed. Comprehensive Digital Ecosystem Bibica aims to build a comprehensive digital ecosystem, connecting from raw material suppliers to end consumers. This ecosystem will allow product traceability, supply chain optimization, and create personalized experiences for customers. "In the next 3 years, we will implement a blockchain system to ensure transparency in the supply chain, combined with AI to forecast demand and optimize production. Consumers can scan QR codes on products to get complete information from raw material sources to production processes," a Bibica representative shared. Sustainable Development with Technology Support Bibica also aims to use digital technology and AI to promote sustainable development. The company is implementing AI solutions to optimize energy use in production, minimize waste, and develop environmentally friendly packaging. "We use AI to analyze and optimize energy consumption at factories, helping to reduce electricity usage by 15% in the past year. At the same time, we are also developing new types of packaging with AI support in design and material selection," the Operations Director said. Conclusion: Lessons for Vietnamese Businesses Bibica's digital transformation journey is a vivid proof that even businesses in traditional industries like confectionery can pioneer in applying advanced technologies. Bibica's success comes from long-term vision, systematic investment in technology and people, along with a culture of innovation. For Vietnamese businesses on the digital transformation journey, Bibica is a model worth learning from. Not just applying technology formally, Bibica has truly integrated AI and digital technology into the DNA of the business, creating real value for customers, employees, and shareholders. "Digital transformation is not just about technology but about changing mindsets and working methods. It's a journey that requires patience, determination, and continuous learning," Bibica's CEO concluded. The story of Bibica shows that with the right strategy and determination, Vietnamese businesses can not only keep up with global digital transformation trends but also become pioneers in their respective industries.
