Bibica News
Zoo Candy Bibica: Success from an effective Sampling strategy
Kẹo Zoo Bibica: Success from an effective Sampling strategy
Kẹo Zoo by Bibica has become a familiar brand to many generations of Vietnamese children. Besides product quality, one of the important factors contributing to Kẹo Zoo's success is an effective sampling strategy, helping Bibica directly reach young target customers and build brand loyalty from an early age.
Impressive Sampling activities of Kẹo Zoo
"Kẹo Zoo Zoo"
Bibica sets up booths with images of funny animals, distributing free Kẹo Zoo to children who visit and participate in interactive games at locations such as markets and schools.
"Kẹo Zoo School Day"
Organize fun days at primary schools, combining Kẹo Zoo distribution activities, organizing games, and interacting with cartoon characters that children love.
"Kẹo Zoo Animal Hunt" Minigame
Organize minigames on Bibica's Facebook fanpage, where children participate by collecting animal stickers in each pack of Kẹo Zoo, completing the collection to receive attractive gifts.
Kẹo Zoo accompanies children's events
Bibica sponsors Kẹo Zoo for children's events such as Mid-Autumn Festival, Children's Day on June 1st, children's art programs...
Achieved results
Kẹo Zoo's sampling activities have brought positive results:
- Increased brand awareness: Kẹo Zoo has become one of the most popular candies among children today.
- Stimulating purchasing demand: Many children, after trying Kẹo Zoo, have asked their parents to buy the product.
- Building a friendly brand image: Bibica is known as a brand that cares about children, bringing quality and safe products.
From the success of the Kẹo Zoo sampling campaign, some lessons can be drawn:
- Understanding customer psychology: Bibica has carefully studied children's psychology to design appropriate sampling activities, creating excitement and interest for them.
- Creativity and innovation: Bibica constantly innovates sampling methods to create newness and attract children's attention.
- Combining diverse access channels: Bibica uses a combination of different access channels, from offline (schools, events) to online (fanpage, website) to increase customer reach effectiveness.
- Focus on safety factors: Bibica always ensures that Kẹo Zoo products meet food hygiene and safety standards, bringing peace of mind to parents.
Conclusion:
An effective sampling strategy has contributed significantly to the success of Kẹo Zoo Bibica. By understanding customer psychology, being creative and innovative, Bibica has built a strong connection with children, contributing to building the Kẹo Zoo brand to grow further.
Some other pictures
