Sumika milk candy accompanies Vietnamese families with a message full of humanity.

Originally known for its image as a milk candy product for children, few people realize that the Sumika brand’s goal goes beyond just being a candy product. It aims to be a long-term companion for Vietnamese parents and families in the journey of helping children grow and develop every day.

Sumika - A Brand for Vietnamese Children and Families

Sumika milk candy accompanies Vietnamese families with a meaningful message

In today’s context, as people increasingly shift their focus toward more humane goals such as health, happiness, and balance, children are among the key groups deserving proper care and investment. They are not only priceless "spiritual gifts" to parents but also an important resource for the country’s future.

Protecting both the physical and mental health of children is considered necessary and vital. However, with so many brands on the market, it’s challenging for parents to determine which one they can trust, choose, and use. Understanding this concern, the Sumika milk candy brand, and Bibica Joint Stock Company in general, aim to convey the message: we always adhere to the core value of "Everything for the health and preferences of Vietnamese children. Bibica has a social responsibility toward Vietnamese children."

To fulfill this commitment, Bibica and Sumika focus on two key factors:

- Emphasizing production processes and high-quality raw materials to create top-quality products.

- Communication stories that always aim to understand and help children develop as fully as possible each day.

From Production Processes to Quality Products

According to information from the company representative, the Sumika brand has been implementing the production of milk candy using a new, modern, and advanced process that meets European standards. "Since candy is often labeled as 'unhealthy' in Vietnamese family culture, we want Sumika milk candy to not only be delicious but also ensure high-quality ingredients that are good for children’s health, helping them stay happy and healthy every day," the representative explained.

With the new production process, Sumika milk candy becomes softer and chewier, less sticky to teeth, making the candy-eating experience more enjoyable for kids. Additionally, the brand has invested more rigorously in quality control processes to ensure product excellence.

To a Meaningful Message Encouraging Children’s Physical Activity

In addition to focusing on improving product quality, the Sumika brand also invests heavily in its communication stories and imagery, aiming to spread positive messages to Vietnamese children and families.

One of the key messages Sumika emphasizes is encouraging children’s physical activity. Based on scientific foundations, Sumika recognizes that movement helps children develop both physically and mentally—from physical agility and dexterity to a positive, cheerful, and energetic mindset.

As a result, Sumika promotes children’s activity through the value of its product: accompanying kids to make their active moments more energetic and fun, while also serving as a reward from parents after hours of movement or sports. Moreover, the encouragement of physical activity is clearly reflected in stories shared on the company’s online platforms like Facebook, YouTube, and more.

Sharing about the message of encouraging activity, the company representative stated: "Sumika has introduced characters like the trio of crawling babies—Green Active Cow, Pink Skillful Cow, and Purple Idol Cow—along with the siblings Sumi and Suka. These characters help Sumika deliver the message of encouraging movement in a friendly and fun way to children and parents. The combination of cute imagery and meaningful messages will make Sumika milk candy more easily loved and chosen by consumers."

More than just a candy brand, Sumika doesn’t stop at creating quality products; it also strives to bring meaningful messages and actions to help the future generation of Vietnamese children develop to their fullest potential every day.

Bibica Joint Stock Company specializes in producing various types of confectionery. The company explains that Bibica stands for the first three letters of Bien Hoa - Biscuit - Candy. The brand has won customers’ affection with products like Bon Mua candy, Sumika milk candy, Hura sponge cake, and Bibica mooncakes. Beyond flavor, the company also prioritizes nutritional content in its products. In 2004, the company signed an agreement with the National Institute of Nutrition to collaborate on researching nutritional foods for consumers.