From May 27 to 31, 2025, Bibica Corporation proudly sent its export team to participate in THAIFEX-Anuga Asia 2025, the leading food and beverage trade exhibition in Asia, held in Bangkok, Thailand. This marked a significant milestone, underscoring Bibica's continuous efforts to promote and expand the reach of Vietnamese confectionery brands in the international market.
THAIFEX-Anuga Asia 2025
THAIFEX-Anuga Asia has long been recognized as one of the largest and most prestigious annual events in the food and beverage industry across Asia. With its impressive scale and the participation of thousands of businesses from around the world, this exhibition is not only a platform for manufacturers to showcase their products but also an ideal forum for networking, exchange, learning, and seeking business cooperation opportunities. Bibica's participation in this event not only affirmed its position as one of Vietnam's leading confectionery brands but also demonstrated its strategic vision in expanding export market share and accessing potential markets.
Bibica's Mark at Booth 2-FF23, Challenger Hall 2
With thorough preparation, Bibica's booth at Challenger Hall 2, Booth 2-FF23, attracted significant attention from international partners, importers, and visitors right from the opening days of the event. The Bibica team presented a professional and impressive display space, showcasing a diverse range of high-quality confectionery products, from traditional items that have built Bibica's reputation to new innovations catering to the increasingly diverse tastes of global consumers.
The prominent products displayed at the Bibica booth included various crispy biscuits, soft sponge cakes, unique-flavored candies, along with nutritious and healthy baked goods that are currently in high demand. Each product was presented delicately, accompanied by detailed information on ingredients, international standard production processes, and stories about the cultural values embedded in each cake and candy.
International Connections
Throughout the five-day exhibition (May 27-31), Bibica's export team held hundreds of meetings and direct exchanges with importers, distributors, supermarket representatives, and retail chains from various countries such as Thailand, Singapore, Malaysia, the Philippines, South Korea, Japan, China, as well as European and North American markets. This was a valuable opportunity for Bibica to receive direct feedback from the market, grasp consumer trends, and particularly to establish strategic partnerships.
Many potential partners expressed keen interest in Bibica's product quality, production capacity, and the development potential of product lines suitable for specific regional tastes. Discussions not only revolved around product distribution but also opened up possibilities for cooperation in new product research and development, joint brand building, and global supply chain expansion. The professionalism and enthusiasm of the Bibica team left a positive impression on international friends, reinforcing confidence in the capabilities and reputation of a Vietnamese enterprise.
Promoting Vietnamese Culture and Flavors to International Friends
Bibica's presence at THAIFEX-Anuga Asia 2025 is not just Bibica's story but also a vivid testament to the development and integration of Vietnam's confectionery industry. In a volatile global economic landscape, a Vietnamese enterprise actively accessing international markets through large-scale events like THAIFEX-Anuga Asia is essential. This not only helps increase export value and bring foreign currency to the country but also contributes to enhancing the image and prestige of Vietnamese goods on the international stage.
Through its activities at the exhibition, Bibica not only sold products but also promoted Vietnamese culture and flavors to international friends. Bibica's cakes and candies are now not just food but also cultural bridges, telling stories of Vietnamese diligence, creativity, and culinary essence.
Looking Towards a Wide Open Future
Although THAIFEX-Anuga Asia 2025 has concluded, the achievements Bibica gained at the exhibition will serve as a solid foundation for new advancements in its export market development strategy. We believe that, with the relationships established and the cooperation opportunities opened, Bibica will soon bring its products to even more markets, serving more customers worldwide.
Bibica is committed to continuing to research, develop, and improve products, constantly enhancing quality and diversifying product types to best meet the demands of the global market. We will also continue to participate in other reputable international trade events in the future, aiming to affirm our position and expand our business network.
We sincerely thank all partners, customers, and international friends who visited Bibica's booth at THAIFEX-Anuga Asia 2025. Your interest and support are a great motivation for Bibica to continue steadfastly on its journey to conquer the global market, bringing the sweetest values of Vietnamese confectionery to every home.
