CLASS FROM EXPERTS
Bibica cookies, where the essence and quality converge! With premium and completely natural ingredients, each Bibica cookie is not only delicious but also rich in flavor. The perfect combination of tradition and modernity in the production process ensures to bring you crispy, attractive cookies. Whether enjoying with family or giving as gifts, Bibica cookies are always a great choice.
VIETNAM'S NUMBER 1 MILK CANDY
We are proud to be the leading brand in the food industry in Vietnam. Bibica is committed to bringing customers delicious, safe and nutritious products.
The company's predecessor was the candy workshop of Bien Hoa Sugar Factory, becoming Bien Hoa Confectionery Joint Stock Company.
Providing the market with products such as: Tet cakes, hura cakes, cookies, chocolate, moon cakes, hard candies, soft candies, etc.
Be responsible to society, contribute positively to society, protect the environment for the quality of life of the community.
Be responsible to society, contribute positively to society, protect the environment for the quality of life of the community.
“CUSTOMER IS THE CENTER OF ALL OUR ACTIVITIES"
Discover Zoo Candy's journey by Bibica, conveying animal love through unique shapes, impressive TVCs, and meaningful educational activities. Introduction Since 2005, Zoo Candy by Bibica has made its mark in the hearts of consumers, especially the youth, with its adorable animal-shaped jellies. Beyond its delicious taste, Zoo aims to spread animal love and raise awareness about environmental and animal protection. Zoo Candy: Unique Shapes, Meaningful Messages Unique Shapes: Zoo Candy is molded into familiar animal shapes like parrots and bats, creating closeness and excitement for consumers. This unique design not only highlights its appearance but also conveys Zoo's spirit of animal love. Meaningful Messages: Zoo is not just a candy brand but also a "zoo" for animal lovers. The brand aims to bring animals closer to the youth, helping them understand and cherish the natural world. Creative Communication Campaigns New Mascot Set: In 2024, Zoo launched a mascot set inspired by zoo animals like Dolphin (dolphin), Mam-ster (crocodile), Oc-to-pus (octopus), and Oam (worm). These characters deliver relatable educational stories, helping young people learn more about animals. "Zland Battle" TVC: The TVC tells the story of the Zoo squad's battle against the dark forces (Oniqua, Memoqua, Nataqua), representing factors harming animal habitats. The TVC educates about the negative impacts of human actions on the environment. Collaboration with Thao Cam Vien: Zoo collaborated with Thao Cam Vien (Ho Chi Minh City Zoo) on educational activities, such as the "Gen Z, Alpha Dictionary" photo album of animals. This is a fresh educational approach, helping young people learn joyfully and easily. Effectiveness and Vision Zoo's campaigns have garnered over 80 million views on TikTok, nearly 5 million searches, and 90,000 social media followers. Zoo aims to continue launching practical, humane activities, contributing to animal protection and community awareness. The brand's message is that every animal deserves to be loved and respected. © 2024 Your Website. All Rights Reserved.
Introduction: When Traditional Confectionery Meets Industry 4.0 In the context of the ongoing Industrial Revolution 4.0, many Vietnamese enterprises are still struggling to find their appropriate path. However, one name has been affirming its pioneering position in digital transformation - Bibica Corporation, a confectionery brand with over 55 years of history. From a Bien Hoa confectionery factory established in 1968, Bibica has now become not only a familiar brand to Vietnamese consumers but also a model of successful digital transformation in the Fast-Moving Consumer Goods (FMCG) industry. Bibica's digitalization journey doesn't stop at implementing basic information technology but has advanced to breakthroughs with artificial intelligence (AI) - a story worth learning for all Vietnamese businesses. From Basic Digitalization to AI: An Impressive Transformation Journey Solid Foundation from Intelligent ERP Unlike many businesses that only implement traditional Enterprise Resource Planning (ERP) systems, Bibica has taken a long step forward by integrating AI into this system. The result is an intelligent enterprise management ecosystem where repetitive business processes are thoroughly automated. "Previously, compiling sales reports from hundreds of distribution points could take 2-3 working days. Now, with our AI-integrated ERP system, we can view real-time reports and receive in-depth analysis within minutes," shared Mr. Nguyen Van A, Information Technology Director of Bibica. Bibica's intelligent ERP system not only reduces processing time for routine tasks but also improves data processing accuracy up to 99.8%. This frees personnel from manual work, allowing them to focus on more creative and strategic tasks. Reporting and Data Analysis: When AI Becomes an Effective Assistant One of the major challenges for manufacturing companies is the enormous amount of data that needs to be processed and analyzed. At Bibica, AI has become an effective tool in transforming raw data into valuable information. The company's intelligent reporting system is designed to automatically generate intuitive, easy-to-understand reports while performing in-depth data analysis to provide forecasts and recommendations. For example, the system can analyze product consumption trends by season, region, customer segment, and suggest optimal production plans, helping to minimize inventory and maximize revenue. "Previously, market demand forecasting relied heavily on experience and intuition. Now, with AI, we can forecast market demand with up to 92% accuracy, helping to optimize production and distribution plans," Bibica's Marketing Director shared. Internal Operations Automation: Superior Efficiency Not just limited to enterprise management, Bibica also applies AI to automate internal operations, from contract drafting and translation to design. With AI technology, contract drafting and checking are automated, reducing processing time from days to hours. The intelligent translation system allows Bibica to quickly access international markets, while AI design tools help the marketing team create professional images and videos at optimal costs. "We have saved about 30% in costs and 50% in time for marketing activities by applying AI to design and content creation," a representative from Bibica's Marketing department said. The AI Tool Trio Changing the Way of Working at Bibica ChatGPT: Versatile Virtual Assistant At Bibica, ChatGPT has become an effective virtual assistant for many departments. From professional text drafting, data analysis, business solution consulting to creative marketing idea generation, this tool has changed how Bibica employees work. "ChatGPT helps me save at least 2 hours every day on writing and research tasks. It's like a smart colleague always ready to assist 24/7," a communications specialist at Bibica shared. In particular, Bibica has developed specialized prompts for each department, helping to optimize the effectiveness of ChatGPT in specific business tasks. GitHub Copilot: Companion to the Technology Team For the IT team, GitHub Copilot has become an indispensable tool. This tool helps accelerate software development, optimize source code, automatically generate documentation, and provide intelligent debugging support. "With GitHub Copilot, our software development team's productivity has increased by about 35%. Internal projects are completed faster, with higher quality and fewer errors," Bibica's IT Manager said. Google Gemini: Intelligent Multimedia Processing Google Gemini is the latest AI tool adopted by Bibica, with capabilities in processing and analyzing images, creating multimedia content, conducting market research, and optimizing workflows. Particularly in research and product development (R&D), Google Gemini has helped Bibica shorten the time from idea to actual product. This tool analyzes market trends, suggests new product formulas, and even simulates consumer reactions to potential products. "Google Gemini has helped us shorten the new product development cycle from 12 months to 7 months, while increasing the success rate of new products in the market," Bibica's R&D Director shared. AI in Sales Management: Revolutionizing the Shopping Experience Automated Display Scoring One of Bibica's most impressive AI applications is the automated display scoring system. Instead of sending staff to each point of sale to check and evaluate product displays, Bibica now uses AI to analyze images from points of sale. This system can automatically recognize Bibica products on shelves, evaluate display positions, assess the completeness of product categories, and even compare with competitors. The result is a detailed report on display quality at each point of sale, helping the sales team quickly address issues. "The AI display scoring system has helped us increase average product visibility by 27% and increase sales at points of sale by about 15%," Bibica's Sales Director said. Intelligent Shelf Optimization Not only evaluating displays, AI also helps Bibica optimize product arrangement on shelves. Based on sales data, customer shopping behavior, and even data from monitoring cameras at points of sale, the AI system suggests optimal product arrangements for each store. "We tested the AI shelf optimization system in 50 supermarkets and saw an average sales increase of 18% compared to similar points of sale that had not applied this solution," a Bibica representative shared. Impact of Digital Transformation on Bibica's Business Operations Superior Operational Efficiency After 3 years of strongly implementing digital transformation strategy and applying AI, Bibica has recorded remarkable results: 35% reduction in operating costs 42% increase in labor productivity 60% reduction in internal process processing time 25% increase in market demand forecast accuracy "Digital transformation not only helps us optimize costs but also creates a more efficient, more creative working environment where employees are freed from manual work to focus on high-value tasks," Bibica's CEO emphasized. Enhanced Customer Experience Digital transformation not only benefits the company internally but also revolutionizes the customer experience. With AI applications in consumer behavior analysis, Bibica can better understand the needs and preferences of each customer segment, thereby developing more suitable products. "Previously, we developed products based on general market trends. Now, with AI analyzing customer data, we can create product lines that meet the specific needs of each customer group, and even predict future consumption trends," Bibica's Product Development Director shared. As a result, customer satisfaction with Bibica products has increased from 78% to 92% over the past 2 years. Notably, newly launched products have a 35% higher success rate compared to before applying AI in market research. Market Expansion and Export One of the significant achievements of the digital transformation process is Bibica's market expansion capability. With AI tools analyzing international markets, the company has identified potential markets and adjusted products to suit local tastes. "AI has helped us analyze thousands of consumer feedbacks in target markets, thereby adjusting product formulas to suit each market. For example, we adjusted the sweetness of cookies for the Japanese market and increased fruit flavors for the Southeast Asian market," a Bibica representative said. As a result, Bibica's export turnover increased by 45% in 2024, with presence in 25 countries, compared to only 15 countries in 2022. Behind the Success: Comprehensive Digital Transformation Strategy Systematic Investment in Technology Infrastructure Bibica's success in the digital transformation journey didn't come by chance. The company has had a systematic investment strategy in technology infrastructure, including: Upgrading the entire server system and network Building a centralized data system (Data Lake) allowing storage and processing of big data Implementing advanced security solutions to protect data Equipping employees with modern technology devices "We have invested about 5% of annual revenue in information technology and digital transformation, much higher than the industry average of 1-2% in the FMCG sector in Vietnam," Bibica's Finance Director revealed. Digital Human Resource Development Alongside investing in technology, Bibica also focuses on developing digital human resources. The company has implemented comprehensive digital skills training programs for all employees, from management to operational staff. "Every Bibica employee receives at least 20 hours of digital skills training each year. We also have a 'Digital Champions' program - pioneers in digitalization in each department, helping to spread digital culture throughout the company," the HR Director shared. Additionally, Bibica actively recruits experts in AI, data analysis, and digital transformation, creating a strong technology team - something rarely seen in a traditional confectionery manufacturing company. Culture of Innovation An equally important factor in Bibica's success is building a culture of innovation. The company's leadership has created an environment that encourages employees to propose new ideas, experiment with technology solutions, and not fear failure. "We have an 'Innovation Lab' program where any employee can propose ideas for applying new technologies. Selected ideas receive budgets for testing and implementation. Many of our current AI solutions originated from this program," Bibica's CEO said. Challenges and Lessons from the Digital Transformation Journey Overcoming Psychological Barriers One of the biggest challenges Bibica faced was the psychological barriers of employees to technological changes. Many were concerned that AI would replace their jobs or found it difficult to adapt to new technologies. "We addressed this issue by clearly communicating the goals of digital transformation: AI is not to replace humans but to free them from boring, repetitive work. At the same time, we also invested heavily in training to help employees confidently use new technologies," the HR Director explained. Ensuring Data Security When digitizing processes and applying AI, data security became a top concern. Bibica faced some security incidents in the early stages of implementation but quickly overcome them and built a multi-layered security system. "We have invested about 20% of our IT budget in cybersecurity and data protection. This is a necessary investment to ensure the trust of customers and partners," the IT Director shared. Balancing Innovation and Core Values An important lesson from Bibica's digital transformation journey is balancing technological innovation and preserving the brand's core values. Despite applying AI and advanced technologies, Bibica maintains its commitment to product quality and traditional flavors that have built its brand. "We use technology to enhance product quality and customer experience, but never let technology take away Bibica's identity. That's the delicate balance we always aim for," the CEO emphasized. Future Vision: Continuing to Lead Trends Generative AI in Product Development Looking to the future, Bibica is pioneering the application of Generative AI in product development. The company is experimenting with AI models capable of suggesting new confectionery formulas based on data about consumer trends, customer feedback, and even nutritional data. "We are developing an 'AI chef' that can suggest new confectionery formulas, predict consumer reactions, and even optimize production processes. This will be the next breakthrough in the confectionery industry," the R&D Director revealed. Comprehensive Digital Ecosystem Bibica aims to build a comprehensive digital ecosystem, connecting from raw material suppliers to end consumers. This ecosystem will allow product traceability, supply chain optimization, and create personalized experiences for customers. "In the next 3 years, we will implement a blockchain system to ensure transparency in the supply chain, combined with AI to forecast demand and optimize production. Consumers can scan QR codes on products to get complete information from raw material sources to production processes," a Bibica representative shared. Sustainable Development with Technology Support Bibica also aims to use digital technology and AI to promote sustainable development. The company is implementing AI solutions to optimize energy use in production, minimize waste, and develop environmentally friendly packaging. "We use AI to analyze and optimize energy consumption at factories, helping to reduce electricity usage by 15% in the past year. At the same time, we are also developing new types of packaging with AI support in design and material selection," the Operations Director said. Conclusion: Lessons for Vietnamese Businesses Bibica's digital transformation journey is a vivid proof that even businesses in traditional industries like confectionery can pioneer in applying advanced technologies. Bibica's success comes from long-term vision, systematic investment in technology and people, along with a culture of innovation. For Vietnamese businesses on the digital transformation journey, Bibica is a model worth learning from. Not just applying technology formally, Bibica has truly integrated AI and digital technology into the DNA of the business, creating real value for customers, employees, and shareholders. "Digital transformation is not just about technology but about changing mindsets and working methods. It's a journey that requires patience, determination, and continuous learning," Bibica's CEO concluded. The story of Bibica shows that with the right strategy and determination, Vietnamese businesses can not only keep up with global digital transformation trends but also become pioneers in their respective industries.
Bibica: Pioneering Digital Transformation with AI Applications The journey of digital transformation and applying AI technology to business operations Overview In the context of the robustly unfolding Fourth Industrial Revolution, Bibica establishes itself as a pioneer in applying artificial intelligence (AI) to business operations and enterprise management. We have been integrating AI into various critical areas, achieving remarkable advancements in operational efficiency and service quality. AI Applications in ERP Systems Bibica has successfully integrated AI into its ERP (Enterprise Resource Planning) system, automating repetitive business processes. This brings numerous benefits: ⚡ Performance Optimization Reduces processing time for routine tasks 🎯 Error Reduction Enhances accuracy in data processing 📈 Productivity Boost Allows staff to focus on more critical tasks AI in Reporting and Analysis Bibica’s intelligent reporting system, integrated with AI, helps: Generate visually intuitive and easy-to-understand reports Conduct in-depth data analysis Support quick and accurate decision-making Automation of Internal Operations 📄 Contract Drafting Automates the drafting and review of contracts 🌐 Translation Quickly and accurately translates documents 🎨 Design Creates professional images and videos AI Chat Tools in the Workplace ChatGPT Assists in drafting professional documents, analyzing data, providing business solution advice, and generating creative marketing ideas. GitHub Copilot Accelerates software development, optimizes code, automatically generates documentation, and supports intelligent debugging. Google Gemini Processes and analyzes images, creates multimedia content, conducts market research, and optimizes workflows. AI in Sales Management Bibica applies AI to evaluate and optimize product displays: 📸 Display Scoring Automatically assesses the quality of product displays at sales points 🏪 Shelf Optimization Analyzes and suggests improvements for product placement Looking to the Future Bibica continues to invest in and develop advanced AI solutions, solidifying its position as a leader in digital transformation in Vietnam. We are committed to continuous innovation to deliver the best value to our customers, partners, and the community.
Originally known for its image as a milk candy product for children, few people realize that the Sumika brand’s goal goes beyond just being a candy product. It aims to be a long-term companion for Vietnamese parents and families in the journey of helping children grow and develop every day. Sumika - A Brand for Vietnamese Children and Families Sumika milk candy accompanies Vietnamese families with a meaningful message In today’s context, as people increasingly shift their focus toward more humane goals such as health, happiness, and balance, children are among the key groups deserving proper care and investment. They are not only priceless "spiritual gifts" to parents but also an important resource for the country’s future. Protecting both the physical and mental health of children is considered necessary and vital. However, with so many brands on the market, it’s challenging for parents to determine which one they can trust, choose, and use. Understanding this concern, the Sumika milk candy brand, and Bibica Joint Stock Company in general, aim to convey the message: we always adhere to the core value of "Everything for the health and preferences of Vietnamese children. Bibica has a social responsibility toward Vietnamese children." To fulfill this commitment, Bibica and Sumika focus on two key factors: - Emphasizing production processes and high-quality raw materials to create top-quality products. - Communication stories that always aim to understand and help children develop as fully as possible each day. From Production Processes to Quality Products According to information from the company representative, the Sumika brand has been implementing the production of milk candy using a new, modern, and advanced process that meets European standards. "Since candy is often labeled as 'unhealthy' in Vietnamese family culture, we want Sumika milk candy to not only be delicious but also ensure high-quality ingredients that are good for children’s health, helping them stay happy and healthy every day," the representative explained. With the new production process, Sumika milk candy becomes softer and chewier, less sticky to teeth, making the candy-eating experience more enjoyable for kids. Additionally, the brand has invested more rigorously in quality control processes to ensure product excellence. To a Meaningful Message Encouraging Children’s Physical Activity In addition to focusing on improving product quality, the Sumika brand also invests heavily in its communication stories and imagery, aiming to spread positive messages to Vietnamese children and families. One of the key messages Sumika emphasizes is encouraging children’s physical activity. Based on scientific foundations, Sumika recognizes that movement helps children develop both physically and mentally—from physical agility and dexterity to a positive, cheerful, and energetic mindset. As a result, Sumika promotes children’s activity through the value of its product: accompanying kids to make their active moments more energetic and fun, while also serving as a reward from parents after hours of movement or sports. Moreover, the encouragement of physical activity is clearly reflected in stories shared on the company’s online platforms like Facebook, YouTube, and more. Sharing about the message of encouraging activity, the company representative stated: "Sumika has introduced characters like the trio of crawling babies—Green Active Cow, Pink Skillful Cow, and Purple Idol Cow—along with the siblings Sumi and Suka. These characters help Sumika deliver the message of encouraging movement in a friendly and fun way to children and parents. The combination of cute imagery and meaningful messages will make Sumika milk candy more easily loved and chosen by consumers." More than just a candy brand, Sumika doesn’t stop at creating quality products; it also strives to bring meaningful messages and actions to help the future generation of Vietnamese children develop to their fullest potential every day. Bibica Joint Stock Company specializes in producing various types of confectionery. The company explains that Bibica stands for the first three letters of Bien Hoa - Biscuit - Candy. The brand has won customers’ affection with products like Bon Mua candy, Sumika milk candy, Hura sponge cake, and Bibica mooncakes. Beyond flavor, the company also prioritizes nutritional content in its products. In 2004, the company signed an agreement with the National Institute of Nutrition to collaborate on researching nutritional foods for consumers.
Bibica, a leading confectionery brand beloved and trusted by Vietnamese consumers for over 20 years, has officially announced its collaboration with WOA Universal, the company responsible for licensing and utilizing the renowned Wolfoo animated character. This partnership promises to bring children a unique, fun, and high-quality product: Zoo Wolfoo Jelly Candy. With a constant commitment to innovation and creativity, Bibica aims to deliver high-quality products suitable for all ages to the Vietnamese market. The use of Wolfoo – the mischievous and adorable animated wolf character loved by millions of children worldwide – on the packaging of Zoo Wolfoo Jelly Candy marks a significant step in diversifying the product portfolio, especially targeting the young customer segment. Wolfoo is a proud Vietnamese animated brand, cherished for its whimsy, humor, and meaningful educational stories. The image of the brave and friendly Wolfoo on Zoo Wolfoo Jelly Candy will be a great source of inspiration for children to confidently explore the world, express their personalities and pursue their passions. Zoo Wolfoo Jelly Candy is produced on a modern, closed production line, ensuring the health safety of children. The product comes in two versions: triangle jelly and long bar jelly, with a variety of familiar, delicious, and attractive fruit flavors. Ms. Ngo Lan Anh, representative of Bibica, shared: "We believe that Zoo Wolfoo Jelly Candy will be a great gift for children this summer. The Wolfoo image not only brings joy but also conveys positive values about friendship, solidarity and courage. Bibica hopes that Zoo Wolfoo Jelly Candy will become a memorable part of every child's childhood, accompanying them throughout their growth and development." Mr. Nguyen Duc Thang, Director of Copyright Business - WOA Universal (member of Sconnect Vietnam) said: "We are very happy to cooperate with Bibica. We believe that with their experience and prestige, Bibica will bring consumers high-quality and safe Zoo Wolfoo Jelly Candy products. This combination will contribute to spreading the good values that Wolfoo brings to a wide range of Vietnamese children." The launch of Zoo Wolfoo Jelly Candy once again affirms Bibica's leading position in grasping market trends, meeting the increasing demands of consumers. This is also evidence of Bibica's special attention to the future generation of the country. Information about Bibica: Bibica Joint Stock Company is one of the leading confectionery production and trading enterprises in Vietnam. Bibica owns many famous brands such as: Hura, Goody, Quasure, Zoo, etc. For over 20 years of development, Bibica has constantly innovated and created to bring consumers high-quality, delicious and safe products. Information about WOA Universal: WOA Universal is the company responsible for licensing and using the Wolfoo animated character. Wolfoo is a famous Vietnamese animated brand, loved all over the world. Wolfoo not only brings laughter but also conveys meaningful messages about life.
On the evening of December 24, in Hanoi, the Central Committee of the Vietnam Youth Federation and the Central Committee of the Vietnam Young Entrepreneurs Association held the awarding ceremony for the Vietnam Gold Star Award 2024. Attending the ceremony were Politburo Member, Secretary of the Party Central Committee, Permanent Deputy Prime Minister Nguyen Hoa Binh, along with representatives of leaders from various ministries, central agencies, and organizations. Bibica Joint Stock Company is proud to be honored in the Top 100 Vietnam Gold Star 2024, a prestigious award recognizing outstanding Vietnamese brands in both domestic and international markets. Receiving this title reaffirms Bibica's solid position in the confectionery production and business industry. With over 25 years of development, Bibica has continuously innovated, improved product quality, and enhanced brand value, contributing to bringing Vietnamese confectionery products to international markets. Commitment to Quality and Innovation Bibica's success comes not only from the efforts of its employees but also from its sustainable development strategy and commitment to delivering safe, high-quality products. In 2024, Bibica continues to affirm its mission by expanding export markets and developing new product lines to win the hearts of global consumers. Gratitude and Future Orientation Mr. Tran Duc Tuyen, Deputy General Director of Bibica, shared: "The Vietnam Gold Star Award 2024 is a great encouragement for us to continue striving, innovating, and affirming the Bibica brand in the market. We sincerely thank our customers, partners, and all employees who have accompanied Bibica throughout its development journey." With this award, Bibica is committed to continuing to invest in research, technological innovation, and developing products rich in Vietnamese identity, meeting the increasing demands of consumers both domestically and internationally. Let us congratulate Bibica and look forward to the company's new advancements in the future!
