CLASS FROM EXPERTS
Bibica cookies, where the essence and quality converge! With premium and completely natural ingredients, each Bibica cookie is not only delicious but also rich in flavor. The perfect combination of tradition and modernity in the production process ensures to bring you crispy, attractive cookies. Whether enjoying with family or giving as gifts, Bibica cookies are always a great choice.
VIETNAM'S NUMBER 1 MILK CANDY
We are proud to be the leading brand in the food industry in Vietnam. Bibica is committed to bringing customers delicious, safe and nutritious products.
The company's predecessor was the candy workshop of Bien Hoa Sugar Factory, becoming Bien Hoa Confectionery Joint Stock Company.
Providing the market with products such as: Tet cakes, hura cakes, cookies, chocolate, moon cakes, hard candies, soft candies, etc.
Be responsible to society, contribute positively to society, protect the environment for the quality of life of the community.
Be responsible to society, contribute positively to society, protect the environment for the quality of life of the community.
“CUSTOMER IS THE CENTER OF ALL OUR ACTIVITIES"
GOOKA X LAAN Ultra Trail 2024: Your Trusted Companion on Every Trail Gooka Cookies proudly accompany athletes at the LAAN Ultra Trail 2024 LAAN Ultra Trail, a challenging trail race set amidst the breathtaking scenery of Da Lat, is fast approaching. To empower athletes on their journey to conquer rugged terrains, Gooka Cookies takes pride in being the trusted companion, delivering enduring energy and an irresistible taste. Gooka Cookies proudly accompany LAAN Ultra Trail 2024 Gooka - The Ultimate Energy for Every Challenge With a variety of distances from 3km, 10km, 20km to 35km, 55km, 100km, and 160km, LAAN Ultra Trail 2024 promises to be a rigorous challenge for any athlete. To overcome personal limits, in addition to determination and skills, abundant energy is indispensable. This is where Gooka showcases its strength. The crunchy Gooka cookies, combined with smooth cream filling, not only offer a unique taste experience but also provide quick energy, helping athletes maintain stamina and focus throughout the race. With nutrient-rich ingredients, Gooka supplies the essential energy for optimal performance, conquering every challenge on the trail. Gooka and LAAN Ultra Trail - The Perfect Combination LAAN Ultra Trail is not just a race; it's a journey to explore the majestic natural beauty of Lac Duong, Da Lat. Together with Gooka, every step you take becomes more inspiring, and every trail you conquer becomes more memorable. Imagine pausing amidst the vast mountain scenery, savoring a delicious Gooka cookie, feeling the sweetness melting on your tongue, blending with the fresh, cool air. That moment will undoubtedly be an unforgettable memory on your journey to conquer LAAN Ultra Trail. Gooka - Your Companion on Every Road Not only an ideal companion at LAAN Ultra Trail 2024, Gooka is also a perfect choice for all sports activities and daily life. Whether you are a professional athlete or simply a fitness enthusiast, Gooka is always ready to provide energy and excitement on every path you take. Join Gooka and LAAN Ultra Trail for an unforgettable journey! LAAN ULTRA TRAIL | November 22 - 24, 2024 3KM | 10KM | 20KM Special Edition | 35KM | 55KM | 100KM | 160KM Gooka - Tastier, Healthier, Happier!
Living happily and healthily with diabetes is entirely achievable. The secret lies in a balanced diet, combined with appropriate physical activity and selecting suitable foods such as the Quasure Light product range – a nutritional solution for people with diabetes. The Current State of Diabetes According to the International Diabetes Federation (IDF), in 2021, approximately 537 million adults (aged 20-79) worldwide were living with diabetes. This number is projected to increase to 643 million by 2030. In Vietnam, a report by the Ministry of Health indicated that the prevalence of diabetes reached approximately 7.1% of the adult population in 2021. This has created significant burdens on the healthcare system as well as on the patients and their families. Although diabetes is a chronic condition, individuals with the disease can live joyfully, actively, and healthily if they know how to adjust their lifestyle, particularly their diet. Nutrition: A Key Factor in Diabetes Management The Role of Nutrition in Diabetes Management Nutrition is a key factor in diabetes management, helping patients effectively control blood sugar levels and reduce the risk of complications. According to the American Diabetes Association (ADA), a healthy diet rich in fiber and low in sugar and refined carbohydrates is crucial for maintaining stable blood glucose levels. Studies show that fiber-rich foods, such as green vegetables, whole grains, and nuts, can slow the absorption of sugar into the bloodstream, reducing the risk of blood sugar spikes and increasing satiety. In addition, a diet with a low glycemic index (GI) is recommended to minimize glucose fluctuations, particularly foods like vegetables, legumes, and whole grains. Furthermore, the use of sugar substitutes like isomalt has become increasingly popular. According to the World Health Organization (WHO), isomalt contains fewer calories than refined sugar—only half as much—making it easier for patients to maintain a healthy weight. Nutritional and Physical Activity Principles for People with Diabetes To maintain an active life and effectively manage the disease, people with diabetes should adhere to the following dietary principles: Personalized meals: Diets should be tailored to the individual, based on their health status, age, cultural eating habits, economic conditions, and personal preferences. Changes to meal portions and structures should not be made too quickly or drastically, ensuring that patients can maintain a healthy weight. Diverse food choices: Incorporate a variety of foods, prioritizing green vegetables and fresh fruits to provide fiber and vitamins. Limit processed foods: Avoid canned foods, fast food, and processed items, as they often contain high amounts of salt, sugar, and unhealthy fats. Portion control: Consume moderate portions and divide meals into smaller portions throughout the day to prevent sudden spikes in blood sugar and to avoid prolonged hypoglycemia between meals. Choose suitable foods: Prioritize natural foods that are low in saturated fats and sugar. In addition to diet, physical activity also plays a vital role. According to ADA research, people with diabetes should aim for at least 150 minutes of physical activity per week, including light exercises such as walking, yoga, or cycling. Exercise not only improves cardiovascular health but also helps the body utilize blood sugar more effectively, thereby reducing blood glucose levels. Quasure Light – A Nutritional Solution for People with Diabetes by Bibica Quasure Light is a nutritional product line developed by Bibica to support the special dietary needs of individuals with diabetes, prediabetes, gestational diabetes, and those needing to control blood sugar levels. Endorsed by the National Institute of Nutrition and tested in clinical trials, Quasure Light is entirely safe for people with diabetes. The product has a low glycemic index (GI = 25.8% - 39.1%). According to recommendations, consuming two packs of Quasure Light as a snack will not increase blood sugar levels. The product uses natural sugar substitutes like isomalt, sourced from sugar beets, which provide a mild sweetness, lower calorie content, and a very low GI. Isomalt does not cause tooth decay and is widely used in many countries, including Australia, New Zealand, European nations, and Japan, in the production of sugar-free candies, chewing gum, and throat lozenges. Additionally, Quasure Light is enriched with essential nutrients such as natural fiber, folic acid, and vitamins A and C. As a result, the product helps reduce the risk of chronic diseases related to nutrition, such as diabetes, high blood sugar, dyslipidemia, atherosclerosis, and obesity. According to the International Diabetes Federation (IDF), in 2021, approximately 537 million adults (aged 20-79) worldwide were living with diabetes Although diabetes is a chronic condition, with a proper diet and healthy lifestyle, patients can effectively manage their health and enjoy a fulfilling life. Choosing nutritional products like Bibica’s Quasure Light for snacks is a practical solution to help patients maintain stable blood sugar levels, reduce the risk of complications, and enhance their quality of life.
In the context of modern life with increasing health challenges, maintaining a scientific and healthy diet has never been more critical. Understanding this, the Quasure brand was born and has accompanied Vietnamese consumers for the past two decades, providing optimal nutritional solutions, especially for diabetics, dieters, and those concerned about their health. Quasure - A pioneering mark from sustainable cooperation The story of Quasure began in 2001, with the enthusiastic collaboration between the confectionery brand Bibica, a long-standing name in the Vietnamese food industry, and the National Institute of Nutrition, the leading agency in nutrition and public health research. This combination laid a solid foundation for the birth of high-quality nutritional products that meet the increasingly diverse needs of consumers. From the very beginning, Quasure has defined its mission to bring scientific, safe, and convenient nutritional solutions suitable to the physique and taste of Vietnamese people. The brand constantly strives to research, develop, and improve products based on the latest scientific evidence and nutritional recommendations. Memorable milestones on the journey of building nutrition Quasure's 20-year journey is marked by important milestones, demonstrating the brand's continuous development: 2001: Bibica officially signed a cooperation agreement with the National Institute of Nutrition, marking the birth of the Quasure brand. 2005: Quasure launched its first nutritional products, including Growsure baby food, Mumsure, Hi Spring Tet jam for dieters... ushering in a new era for the nutritional food industry in Vietnam. 2006 - 2008: Quasure continued to complete its product portfolio with Growsure baby food powder, Netsure High Calci milk powder, Quasure Light, Mumsure, Makesure... meeting the diverse nutritional needs of all ages. In particular, the Quasure Light product line for diabetics with a low glycemic index (GI) quickly asserted its position in the market. 2017: To create unity and focus on development, Bibica decided to merge the nutritional brands Netsure Light, Hura Light, Nutri-bis Light under the Quasure Light brand. 2023: Quasure Light launched new modern and eye-catching packaging with a larger weight, bringing convenience and a better experience to consumers. Quasure Light - The golden solution for diabetics and dieters Among Quasure's products, Quasure Light is the pioneering and most popular product line. This is a comprehensive nutritional solution for diabetics, dieters, people who need to control their weight, and those concerned about their health. Quasure Light is not only diverse in types with nutritious cereals, sponge cakes (flavored with young rice, strawberries, and gac fruit), milk-flavored cookies... but is also developed based on a solid scientific nutritional foundation. The product is consulted on the formula and clinically tested for glycemic index (GI) by the National Institute of Nutrition, ensuring safety and effectiveness for users. The differences that create the outstanding value of Quasure Light: Low glycemic index (GI): All Quasure Light products belong to the low GI food group (≤ 55%), ranging from 25.8% - 39.1%, safe for people with diabetes, pre-diabetes, and dieters. Using Isomalt sugar: Isomalt is a sugar substitute derived from beets, with a mild sweetness, low calories, low GI, and does not cause tooth decay. This is a type of sugar widely used in the world in products for dieters and diabetics. Supplementing essential micronutrients: In addition to controlling blood sugar, Quasure Light also supplements many essential micronutrients for the body such as natural fiber, folic acid, vitamin A, vitamin C... helping to strengthen resistance and support overall health. Convenient and easy to use: 2 packs of Quasure Light provide about 10-15% of energy, equivalent to a snack, helping users effectively control their calorie intake. The product is available at most stores, supermarkets, and agents nationwide, bringing maximum convenience to consumers. Growsure & Mumsure - Scientific nutrition for mothers and babies Besides Quasure Light, Quasure also offers specialized nutritional solutions for mothers and babies with two product lines, Growsure and Mumsure. Growsure: A product line for children with products such as baby food, baby food powder... carefully researched to provide adequate essential nutrients for the comprehensive development of children. Growsure helps children eat more deliciously, strengthens resistance, and develops the brain and physique. Mumsure: A product line for pregnant and lactating mothers, providing adequate energy, vitamins, and minerals necessary for both mother and baby. Mumsure helps pregnant women stay healthy, the fetus develops well, and supports increased breast milk quality. Commitment to quality - The foundation for sustainable development Each Quasure product is the crystallization of dedication and effort from a team of nutrition experts, combined with methodical scientific research, to ensure the provision of essential and safe nutrients for users. Quasure is committed to using safe, natural, and healthy ingredients. The balance between product quality and special nutritional needs for each target consumer is always the top criterion that Quasure aims for. Towards the future - Expanding and developing sustainably With the successes achieved in the past 20 years, Quasure is moving towards the future with clear development goals: Expanding the product portfolio: Quasure will continue to research and develop more new product lines, meeting the increasingly diverse nutritional needs of consumers, including products for the elderly, people who exercise a lot, people with special diets... Expanding the market: Bringing Quasure to more consumers, not only domestically but also reaching out to the international market. Investing in research and development: Continue to invest in scientific research, applying advanced technology to production to bring high-quality, safe, and convenient nutritional products. Community engagement: Implementing community activities, sharing nutritional knowledge, raising awareness about health for people. Quasure believes that with continuous efforts and a commitment to quality, the brand will continue to accompany Vietnamese consumers on the journey of building scientific nutrition, fostering community health. For more details, please refer to: https://www.facebook.com/QuasureBibica
(Dân trí) - Not just a brand of cakes and nutritional products, Quasure has been a companion for diabetics, dieters, and health-conscious individuals for nearly two decades. Founded from the collaboration between the Bibica candy brand and the National Institute of Nutrition in 2001, the Quasure brand launched its first nutritional products - the Quasure Light product line, a nutritional solution for diabetics, marking the beginning of a promising brand. From the very beginning, Quasure has established its position with the mission of providing scientific, safe, and convenient nutritional solutions that meet the needs of the Vietnamese people. Important milestones 2001: Bibica was the pioneer in signing with the National Institute of Nutrition on April 11, 2001. 2005: launched the first nutritional products such as Growsure baby food, Mumsure, and Hi Spring diet jam... opening a new era for the Vietnamese nutritional food industry. 2006: continued to improve the nutritional product line with Growsure baby food, Netsure High Calci milk powder, Quasure Light, Mumsure, Makesure. 2007: Quasure expanded into the confectionery sector with Bibica's nutritious mooncakes. 2008: completed the nutritional product line for diabetics - Quasure Light with a low glycemic index (GI). 2017: Bibica unified the nutritional brands Netsure Light, Hura Light, Nutri-bis Light under the Quasure Light brand. 2023: Quasure Light launched new, modern, eye-catching packaging with a larger weight. 2024: continuing to affirm its leading position in the nutritional food sector, Quasure expands its brand with many new products to meet the increasing demands of consumers. Quasure and the nutritional journey of nearly 2 decades. Pioneering product Quasure Light and the trust of millions of customers For nearly 20 years, the Quasure Light product line - a nutritional solution for diabetics has established its position and gained the trust of millions of customers across Vietnam. Quasure Light's diverse product range, from nutritional cereals to sponge cakes (flavors of green rice, strawberry, and gấc) or milk-flavored cookies, is not only delicious but also developed based on nutritional science. Quasure Light is formulated and clinically tested for glycemic index (GI) by the National Institute of Nutrition. Accordingly, Quasure Light products belong to the group of foods with a GI index (≤ 55%), ranging from 25.8% - 39.1%, safe for people with diabetes, prediabetes, and those on diets. The Quasure Light product line - a nutritional solution for diabetics. The product uses isomalt, a dietary sugar derived from beets, with a mild sweetness, low calories, low GI, and does not cause tooth decay. Currently, isomalt is widely used in many countries around the world such as Australia, European countries, Japan… in the production of sugar-free candies and chewing gum, lozenges… In addition, Quasure Light also supplements many essential micronutrients such as natural fiber, folic acid, vitamins A and C. Two packs of any Quasure Light product provide 10-15% of energy, equivalent to a snack, without raising blood sugar levels. Currently, Quasure Light is available in stores, supermarkets, and distribution agents in 63 provinces and cities, providing convenience for consumers. Quasure and product development orientation closely aligned with consumer needs Pioneering with high-quality products such as the nutritional solution product line for diabetics - Quasure Light, the Quasure brand has been and continues to contribute to bringing health and joy to millions of consumers. The Quasure Light product has received much attention from consumers. Each product under the Quasure brand is the result of dedication and effort from a team of experts, combined with scientific research, to ensure the provision of essential nutrients. "Quasure uses safe, natural, and healthful ingredients, allowing you to use them with peace of mind. The balance between product quality and the special nutritional needs of each consumer group is the top criterion that Quasure aims for," a brand representative shared. Looking to the future, Quasure stated that it will continue to strive to expand its product portfolio to meet the diverse nutritional needs of users; expand the market, bringing Quasure to even more consumers; invest in research and development, continuously innovate and create to bring advanced, convenient, and high-quality products to consumers. For detailed information, refer to https://www.facebook.com/QuasureBibica Source: Quasure - The journey of 20 years accompanying the health of the Vietnamese | Dan Tri Newspaper
In the 2024-2026 period, Bibica confectionery products proudly represent one of the six product groups to receive the National Brand recognition from PAN Group Joint Stock Company, including: Vinaseed seeds and agricultural products, Fimex VN shrimp, Aquatex Bentre pangasius, Bibica confectionery, Lafooco cashews and mixed nuts, and 584 Nha Trang fish sauce. PAN Group achieves multiple National Brand recognitions for the third consecutive time The Ministry of Industry and Trade recognizes the presence of major domestic brands as not only reflecting the strong development of Vietnamese brands but also showing the increasing awareness of businesses about the importance of branding across various industries and fields. This marks a new step in the effort to affirm and enhance the value of the national brand in the market. The Journey of Conquest Bibica's journey to achieve this recognition is one of continuous effort, from improving the quality management system and investing in research and product development, to building a methodical brand aligned with PAN Group's development strategy—a leading agricultural-food enterprise pioneering sustainable development. Ms. Nguyen Thi Tra My, CEO of PAN Group, shared: “We are extremely proud that for the third consecutive time, PAN's products have been recognized as National Brands. This not only affirms PAN's position but also helps elevate the value of the Vietnamese brand on the international market.” With the theme “Rising into the Green Era,” 190 businesses with products recognized as National Brands for the 2024-2026 period have made significant efforts to combine economic growth with sustainable development, innovation, and environmental friendliness. Ms. Tra My emphasized: “The corporation belongs to its shareholders, but the National Brand belongs to the whole country,” adding that PAN Group always strives so that when consumers think of PAN products, both domestic and international, they think of Vietnamese products. Bibica's core confectionery products Bibica consistently invests in modern production technology, applying international quality management systems to ensure that consumers receive high-quality, safe, and delicious products. Moreover, Bibica continuously innovates and develops new product lines to meet the increasingly diverse market demands. In addition to product quality, Bibica also focuses on building a professional, approachable, and consumer-friendly brand image. Marketing and communication activities are deployed synchronously and effectively, helping to raise awareness and enhance the reputation of the Bibica confectionery brand in the hearts of consumers. Well-Deserved Glory The "National Brand" award in 2024 is a well-deserved recognition for the efforts and achievements Bibica has made over the years. This serves as motivation for Bibica to continue to grow, enhance its competitiveness, and affirm its leading position in the Vietnamese confectionery industry as it expands into international markets. Speaking at the Announcement Ceremony, Prime Minister Pham Minh Chinh emphasized to the business community: “We must understand that branding is not just about product quality assurance but also a commitment to sustainable development to rise into the Green Era.” The Prime Minister noted that in the coming time, businesses need to focus on exploiting opportunities from the green growth trend and sustainable development; leveraging the national brand's reputation to expand into international markets and integrate more deeply into the global supply chain. "The positive image of each national brand will contribute to the positive image of the country, its traditions, culture, and people, especially as the world is intensifying commitments to emissions reduction and climate change mitigation. Businesses need to proactively shift to green production models, using renewable energy and environmentally friendly technologies,” the Prime Minister directed. More Information about the "National Brand" Award 2024 The Vietnam National Brand Program was launched by the Government in 2003 with the goal of building and developing the national brand through product branding. In 2024, the program attracted the participation of more than 1,000 businesses nationwide. 190 businesses with 359 products were honored with the "National Brand" title in 2024. The Announcement Ceremony for the products awarded the Vietnam National Brand in 2024 was held on November 4, 2024, at the National Convention Center. Additional Information: The National Brand Program is a unique, long-term trade promotion program of the Government aimed at building and developing the national brand through product branding. Participation in the Program is a process for businesses to comprehensively evaluate their production/business activities and brand-building strategies through the Program's system of criteria; from there, it encourages businesses to share and pursue the core values of the Program, which are Quality - Innovation - Pioneering Capability. In the 2024-2026 period, the 9th edition of the National Brand continues to attract the participation of over 1,000 businesses from various industries across the country. After more than 20 years of establishment and development, the Vietnam National Brand Program has achieved remarkable success, gaining strong interest and building a solid reputation with businesses, regulatory agencies, and consumers both domestically and internationally. The Program not only honors outstanding product brands and businesses representing the Vietnam National Brand but also helps affirm that Vietnam is a nation with high-quality goods and services and strong competitiveness in the international market.
Kẹo Zoo Bibica: Success from an effective Sampling strategy Kẹo Zoo by Bibica has become a familiar brand to many generations of Vietnamese children. Besides product quality, one of the important factors contributing to Kẹo Zoo's success is an effective sampling strategy, helping Bibica directly reach young target customers and build brand loyalty from an early age. Impressive Sampling activities of Kẹo Zoo "Kẹo Zoo Zoo" Bibica sets up booths with images of funny animals, distributing free Kẹo Zoo to children who visit and participate in interactive games at locations such as markets and schools. "Kẹo Zoo School Day" Organize fun days at primary schools, combining Kẹo Zoo distribution activities, organizing games, and interacting with cartoon characters that children love. "Kẹo Zoo Animal Hunt" Minigame Organize minigames on Bibica's Facebook fanpage, where children participate by collecting animal stickers in each pack of Kẹo Zoo, completing the collection to receive attractive gifts. Kẹo Zoo accompanies children's events Bibica sponsors Kẹo Zoo for children's events such as Mid-Autumn Festival, Children's Day on June 1st, children's art programs... Achieved results Kẹo Zoo's sampling activities have brought positive results: Increased brand awareness: Kẹo Zoo has become one of the most popular candies among children today. Stimulating purchasing demand: Many children, after trying Kẹo Zoo, have asked their parents to buy the product. Building a friendly brand image: Bibica is known as a brand that cares about children, bringing quality and safe products. From the success of the Kẹo Zoo sampling campaign, some lessons can be drawn: Understanding customer psychology: Bibica has carefully studied children's psychology to design appropriate sampling activities, creating excitement and interest for them. Creativity and innovation: Bibica constantly innovates sampling methods to create newness and attract children's attention. Combining diverse access channels: Bibica uses a combination of different access channels, from offline (schools, events) to online (fanpage, website) to increase customer reach effectiveness. Focus on safety factors: Bibica always ensures that Kẹo Zoo products meet food hygiene and safety standards, bringing peace of mind to parents. Conclusion: An effective sampling strategy has contributed significantly to the success of Kẹo Zoo Bibica. By understanding customer psychology, being creative and innovative, Bibica has built a strong connection with children, contributing to building the Kẹo Zoo brand to grow further. Some other pictures ×
